CASE STUDY
Cristelle & Co. is a Helsinki based lifestyle brand targeting contemporary women wanting to look and feel their best in professional and everyday setting.
I was brought in to improve coherency in the troubled brand, to achieve the right brand image and enabling accelerated sales.
We re-developed the brand concept, including strategic brand positioning and customer segmentation, tagline and total visual identity.
The brand needed to be more stylish in a contemporary and relaxed way, focusing more to style than trend, and more to style than age, and provide consistent collection with lasting wardrobe treasures – pieces you can combine from season to season.
A minimalistic and stylish label and packaging design was developed to represent the brand.
Visual brand style guides, key look guides and precise Photography of Style guides were created to convey the new vision and the story to brief the marketing department and re-launch of the brand.
We provided new direction to the brand and changed the way the brand communicated with customers, improving the coherency of the brand message and resulted in successful re-launch with 42% sales growth.