Fashion Week Analysis AW 2018

Love the subdued mood on the latest Fashion Weeks!

"The gentle tension in the interplay of natural versus synthetic & carefully placed pops of color against a neutral backdrop", as Vogue's Luke Leitch described the Joseph collection.

Here are some of my favourite color stories and collections from latest fashion weeks seen through a contemporary women's wear filter. Enjoy!

Neutral moodboard FW aw18.jpg
Cream moodboard FW aw18.jpg
New Brown moodboard FW aw18.jpg

Love Anna <3

Nike Russia - Just Don't Quit!

New work out for Nike Russia! NHL MVP Alex Ovechkin and Darya Krishna 🇷🇺!!!

Thank you for including me to your styling & props team @jesshammer @brooksbarry Photography by @tdf212 HMUA: @lcphairandmakeup Art direction: @dereng Creative direction: Anna Dobatkina

Alex Ovechkin.jpg
 
Darya Krishna.jpg

#nhl #capitols #washingtoncapitols #stanleycup #mvp #nike #nikerussia #justdoit #justdontquit #nikewomen #training #athlete #smithxunion #smithandunion #DC #annabenami

Activewear design is in the details

Activewear in all about details, innovation! It's about finding what ever it takes to enhance the performance and speed recovery of an athlete. Forming those shapes and inventing details that make the movement easier and handfeel smoother.

speed recovery.jpg

We live in a world where traditional timelines are less relevant. Seasons melt together, be it the ever changing weather, fashion or style, performance is needed 24/7.

247 performance.jpg

Innovations in fabric tech are bringing weather protection and performance elements to the most casual fabrics like denim or wool. Summer products are weatherproofed to adapt to winter conditions.

seasonless.jpg

As activewear is increasingly part of everyday life, naturally the consumers want the same level of fashion and style out of their active wear. It is part of their lifestyle. The new activewear consumer is much more fashion conscious. The line between fashion and performance is melting into all-day-activewear.

fashion and function.jpg

Boy's activewear design by Anna Benami / 2016.