https://www.annabenami.com/portfolio daily 1.0 2025-09-07 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545006186-93UIV5J8AT7PDN72PPQC/SS-16+Active+Duty+collection+board.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Active Duty / Spring Summer 2016 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545006186-93UIV5J8AT7PDN72PPQC/SS-16+Active+Duty+collection+board.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Active Duty / Spring Summer 2016 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1514751081876-L06T9Y6BM3VYB7EXD3E7/Autumn+AW15+collection+collage.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Autumn / Autumn Winter 2015 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515710115854-IP1NHG1B93VMYM2WYD9T/Quintessentials+collage.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Quintessentials / Autumn Winter 2015 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515544673719-QCKBSGIZ47GR2AAJUQDR/AW14+Soft+Edge+collection+collage.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Soft edge / Autumn Winter 2014 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515711685963-JKRI68QH8U98408HGI89/AW-14+sketches+collage.jpg fashion design - Contemporary Women Contemporary women's fashion design by Anna Benami Cristelle & Co. / Stockmann Relaunch Autumn Winter 2014 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545617150-W6CYKW2GPZ8KLWCAS29Q/Luella+colors.jpg fashion design - Activewear Women Women's activewear design and concept design by Anna Benami Luella Color Direction / Autumn Winter 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545567796-M4KYS82UKTDW2FKAJ2GI/luella+sweaters.jpg fashion design - Activewear women Women's activewear design and concept design by Anna Benami Luella Sweatshirts Direction / Autumn Winter 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515710468569-DMCTU6MQ6LTLO5R1T22G/luella+midlayers.jpg fashion design - Activewear Women Women's activewear design and concept design by Anna Benami Luella Feminine & Functional / Autumn Winter 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545599941-5GL1016CZSWSOIL8V2DR/Luella+essencials.jpg fashion design - Activewear Women Women's activewear design and concept design by Anna Benami Luella Feminine & Functional / Autumn Winter 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545657802-AFW54NHAUU25QXTJAU8L/luella+line+sheet.jpg fashion design - Activewear Women Women's activewear design and concept design by Anna Benami Luella Line sheet / Autumn Winter 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545682876-57KKCZW1IA294OSCDND3/fashion+and+function.jpg fashion design - Activewear Boys Boy's activewear design by Anna Benami Fashion & Function / Spring Summer 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545699317-EYT5INQE77NH32FPY1GK/247+performance.jpg fashion design - Activewear Boys Boy's activewear design by Anna Benami 24/7 Performance / Spring Summer 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1519517558193-4KKZUXRWLGMF6W0WYS0K/seasonless.jpg fashion design - Activewear boys Boy's activewear design by Anna Benami Seasonless Products / Spring Summer 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545731086-9M5FXS053OQ8EF6VOMGP/speed+recovery.jpg fashion design - Activewear Boys Boy's activewear design by Anna Benami Speed to Recovery / Spring Summer 2017 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1519517860233-P41853RRU8OR1IVPXWP2/CUBE+Edvin+Sketchbook.jpg fashion design - Cool Casual Boys Boy's fashion design by Anna Benami CUBE CO./ Stockmann Outerwear / Autumn Winter 2013 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515778826125-WJTBFCBPIBOEQ5ER24QV/Smooth+Surfs+collage.jpg fashion design - Cool Casual Boys Boy's fashion design by Anna Benami CUBE CO./ Stockmann New Wave / Spring Summer 2014 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546529368-B7EMU6LQ9CO0ZBLQSST0/STC+parka+jacket+sketch+copy.jpg fashion design https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545817882-SHDODUW3LZFQCE2C3L60/STC+denim+jacket+sketch.jpg fashion design https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515545845211-GV5VN0T4CT8C2NDFLB5U/STC+winter+parka+sketch+new.jpg fashion design https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515547455941-YX6JYA0AAMEGY73KG92P/STC+deck+jacket+moodboard.jpg fashion design https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546526803-ASZMHXFOT54AA95FRDUC/STC+tech+pack+Alvin+jacket+collage+2.jpg fashion design https://www.annabenami.com/blog daily 0.75 2018-03-13 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1520914565189-JEM4JET8QL6T0ZV21QYG/Anna+Benami.jpg blog https://www.annabenami.com/blog/2018/3/12/fashion-week-analysis-aw-2018 monthly 0.5 2018-03-13 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1520911320058-Y6MCMQGBDG73FP91H18B/Cream+moodboard+FW+aw18.jpg blog - Fashion Week Analysis AW 2018 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1520911354427-Z3UABG5WC861T3UM8MM7/New+Brown+moodboard+FW+aw18.jpg blog - Fashion Week Analysis AW 2018 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1520911258243-K0CROB41X7KHO0BOIN3G/Neutral+moodboard+FW+aw18.jpg blog - Fashion Week Analysis AW 2018 https://www.annabenami.com/blog/2018/2/7/nike-russia-just-dont-quit-1 monthly 0.5 2018-02-08 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1518047812800-P1OZ20UBHOFARB6JS9P0/Darya+Krishna.jpg blog - Nike Russia - Just Don't Quit! https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1518047700317-73MH512F9KRGCE2KOYXZ/Alex+Ovechkin.jpg blog - Nike Russia - Just Don't Quit! https://www.annabenami.com/blog/2018/1/9/sport-editorial-1 monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515520405583-XYJPC1AKFTTAYIWEGIID/_MG_4333.jpg blog - Sport editorial https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515520333061-CAW1LD0MRUHPVWQEID6G/_MG_3714.jpg blog - Sport editorial https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515520292250-J0Z9SVBQWX2NGPAO1UZU/_MG_4054.jpg blog - Sport editorial https://www.annabenami.com/blog/2018/1/9/under-armour-sport-styling monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515518819770-VXENRCMK53ZWHB6XVBS2/UAS+layout.jpg blog - Under Armour Sport Styling https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515519380595-PIIIL2MD36V5GO0HSNR3/Screen+Shot+2017-08-16+at+9.46.01+PM.png blog - Under Armour Sport Styling https://www.annabenami.com/blog/2018/1/9/activewear-design-is-in-the-details monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515517864044-MR0T65QRV5U7HXIHF5E9/seasonless.jpg blog - Activewear design is in the details https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515517747727-C6YZWG0SLWAO2RK4WXEZ/speed+recovery.jpg blog - Activewear design is in the details https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515517813379-3F05S450P1741X5TO5EY/247+performance.jpg blog - Activewear design is in the details https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515517924761-KZLOKFCGPCHA0JMP0FTL/fashion+and+function.jpg blog - Activewear design is in the details https://www.annabenami.com/blog/2018/1/9/district-of-clothing-illustrations monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515517469640-RIC52YB2STBGI4W62X5R/district+of+clothing+instagram.jpg blog - District of Clothing Illustrations https://www.annabenami.com/blog/category/Activewear monthly 0.5 https://www.annabenami.com/blog/category/Fashion+Design monthly 0.5 https://www.annabenami.com/blog/category/Trend+analysis monthly 0.5 https://www.annabenami.com/blog/category/Women%27s+fashion monthly 0.5 https://www.annabenami.com/blog/category/Fashion+Illustration monthly 0.5 https://www.annabenami.com/blog/category/Concept+Design monthly 0.5 https://www.annabenami.com/blog/category/Styling monthly 0.5 https://www.annabenami.com/blog/category/Freebies monthly 0.5 https://www.annabenami.com/blog/tag/illustrations monthly 0.5 https://www.annabenami.com/blog/tag/AW18 monthly 0.5 https://www.annabenami.com/blog/tag/color+stories monthly 0.5 https://www.annabenami.com/blog/tag/dreamer monthly 0.5 https://www.annabenami.com/blog/tag/annabenami monthly 0.5 https://www.annabenami.com/blog/tag/training monthly 0.5 https://www.annabenami.com/blog/tag/elinasimonenphotography monthly 0.5 https://www.annabenami.com/blog/tag/annabenamistyling monthly 0.5 https://www.annabenami.com/blog/tag/fashion+design monthly 0.5 https://www.annabenami.com/blog/tag/nikewomen monthly 0.5 https://www.annabenami.com/blog/tag/districtofclothing monthly 0.5 https://www.annabenami.com/blog/tag/basketball monthly 0.5 https://www.annabenami.com/blog/tag/nikerussia monthly 0.5 https://www.annabenami.com/blog/tag/styling monthly 0.5 https://www.annabenami.com/blog/tag/doer monthly 0.5 https://www.annabenami.com/blog/tag/brooksbarry monthly 0.5 https://www.annabenami.com/blog/tag/moodboard monthly 0.5 https://www.annabenami.com/blog/tag/lcphairandmakeup monthly 0.5 https://www.annabenami.com/blog/tag/trend+analysis monthly 0.5 https://www.annabenami.com/blog/tag/jesshammer monthly 0.5 https://www.annabenami.com/blog/tag/danielsiirama monthly 0.5 https://www.annabenami.com/blog/tag/activewear monthly 0.5 https://www.annabenami.com/blog/tag/annabenamicreative monthly 0.5 https://www.annabenami.com/blog/tag/underarmour monthly 0.5 https://www.annabenami.com/blog/tag/boy%27s+wear monthly 0.5 https://www.annabenami.com/blog/tag/performance+wear monthly 0.5 https://www.annabenami.com/blog/tag/athlete monthly 0.5 https://www.annabenami.com/blog/tag/fashionweek monthly 0.5 https://www.annabenami.com/blog/tag/washingtonDC monthly 0.5 https://www.annabenami.com/blog/tag/uas monthly 0.5 https://www.annabenami.com/blog/tag/nike monthly 0.5 https://www.annabenami.com/blog/tag/mvp monthly 0.5 https://www.annabenami.com/blog/tag/justdoit monthly 0.5 https://www.annabenami.com/blog/tag/justdontquit monthly 0.5 https://www.annabenami.com/blog/tag/women%27s+fashion monthly 0.5 https://www.annabenami.com/blog/tag/sportswear monthly 0.5 https://www.annabenami.com/blog/tag/smithandunion monthly 0.5 https://www.annabenami.com/blog/tag/nhl monthly 0.5 https://www.annabenami.com/blog/tag/capitols monthly 0.5 https://www.annabenami.com/blog/tag/contemporary monthly 0.5 https://www.annabenami.com/blog/tag/color+direction monthly 0.5 https://www.annabenami.com/blog/tag/fashionstyling monthly 0.5 https://www.annabenami.com/blog/tag/melaniebangura monthly 0.5 https://www.annabenami.com/blog/tag/stanleycup monthly 0.5 https://www.annabenami.com/blog/tag/tdf212 monthly 0.5 https://www.annabenami.com/styling daily 0.75 2018-01-12 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546888894-U5HNSVYB6Y3E1STXPHMW/_MG_4054.jpg styling - sport editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) Daniel Siirama https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546888894-U5HNSVYB6Y3E1STXPHMW/_MG_4054.jpg styling - sport editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) Daniel Siirama https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546892921-ZMPSUXLXGHBCWZHJFRZQ/_MG_4333.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546886380-8NQD7088G1ACSAAKWK6S/_MG_3714.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546900240-RADSRGFI5UEYYW472N2A/83470003.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546883220-MTC1XJAN8N49C6EBJDFO/_MG_3949.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546891514-R8AS1T0QA93EOUXULO3Y/_MG_4285.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Models Melanie Bangura (IMG models / paparazzi model management / stockholmsgruppen) https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546900939-AKC74O5RLW1UXOZ1A3GR/83500001.jpg styling - Sport Editorial Photography Elina Simonen Styling by Anna Benami Model Daniel Siirama https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546825930-TLMP4TSFCLXQHLIJGX9A/UAS+layout.jpg styling - Under Armour Sport / UAS ecommerce Styling by Anna Benami https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515782541879-1UWWKLLZKAKZBPHPLHIJ/Vince+styling+collage+AW16.jpg styling - Vince lookbook Styling by Anna Benami Photography Fatima Fekkak https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515780056169-FY34REUVVD7XR565IRKR/ow-koulunalku-02-kansi.jpg styling - Stockmann / One Way catalogue 2002 Stockmann / One Way catalogue 2002 Styling and props by Anna Benami https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515780194790-VDB6SM7AGNIR5P1O0V4R/oneway-koulunalku-03-kansi.jpg styling - Stockmann / One Way catalogue 2003 Stockmann / One Way catalogue 2003 Styling and props by Anna Benami Photography Aleksi Niemelä https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515798760842-88HMRVFCAWMV19EYC810/AW+catalogue+04+kansi.jpg styling - Stockmann / One Way catalogue 2004 Stockmann / One Way catalogue 2003 Styling and props by Anna Benami Photography Elina Simonen https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515780371808-FTQ3LJSOQ2670NEMGIC3/tallin+graffitisein%C3%A4.jpg styling - Estonia / Tallinn Photography Elina Simonen Styling by Anna Benami https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515780582354-EEJTJT87935UZZMYEUWR/tallin+turq.ovi.jpg styling - Estonia / Tallinn Photography Elina Simonen Styling Anna Benami https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515780661355-HOQCYXQYUPYQR0Z44JKE/kia+ja+pohtamo.jpg styling - Days of our lives Photography Elina Simonen Styling by Anna Benami https://www.annabenami.com/print-design daily 0.75 2018-02-08 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1516505200921-OCAD4298EKX6EE4DWYH6/Workwear+print+collage.jpg print design - Young Men Graphics Anna Benami print and pattern design STC DNM / Stockmann Workwear Print Direction Autumn / Winter 2013 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1516505200921-OCAD4298EKX6EE4DWYH6/Workwear+print+collage.jpg print design - Young Men Graphics Anna Benami print and pattern design STC DNM / Stockmann Workwear Print Direction Autumn / Winter 2013 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1516500273750-X69TQTSM8CSTINMRYZ3N/Primary+DNM+print+collage.jpg print design - Young Men Graphics Anna Benami print and pattern design STC DNM / Stockmann Primary DNM Print Direction Autumn / Winter 2013 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515548426852-D2PWCHY1UQZM2Y5JLF1S/prints+and+patterns+cube.jpg print design https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515548491198-SE5W1X1EVFRCQ9SC6HFX/STC+beach+sketch.jpg print design - Young Men Graphics Anna Benami print and pattern design STC DNM / Stockmann Workwear Print Direction Spring / Summer 2012 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1516331295199-J8ZCFPOSPCV596PK0ZUH/Flash+cal+print+collage+kids+boys.jpg print design - KIDS / BOYS Anna Benami print and pattern design CUBE CO. / Stockmann Flash Cal. Print Direction https://www.annabenami.com/concept-design daily 0.75 2018-02-24 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515805356930-3ILZJWRBWZ2YN1VY5FO0/Cristelle+branding+2.jpg concept design - RE-BRANDING Cristelle & Co. is a Helsinki based lifestyle brand targeting contemporary women wanting to look and feel their best in professional and everyday setting. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515805356930-3ILZJWRBWZ2YN1VY5FO0/Cristelle+branding+2.jpg concept design - RE-BRANDING Cristelle & Co. is a Helsinki based lifestyle brand targeting contemporary women wanting to look and feel their best in professional and everyday setting. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515805052045-T3MW1CZURUY2OM73V0WJ/759_2014_DS_pictures_Cristelle_3_3485.jpg concept design - GOAL I was brought in to improve coherency in the troubled brand, to achieve the right brand image and enabling accelerated sales. We re-developed the brand concept, including strategic brand positioning and customer segmentation, tagline and total visual identity. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515805320065-74KG5T6LCZ1F7E0GWG4P/Cristelle+branding+1.jpg concept design - BRAND PROMISE The brand needed to be more stylish in a contemporary and relaxed way, focusing more to style than trend, and more to style than age, and provide consistent collection with lasting wardrobe treasures – pieces you can combine from season to season. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1519496826352-JWL63CFOHV7QEBKHRE5B/759_2014_DS_pictures_Cristelle_5_3716+crop+small+logo.jpg concept design - TAGLINE The tagline “Contemporary and Effortless Style” was created to communicate the brands new key messages. It also emphasizes the confidence you feel when you are comfortable in wearing the brand. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515551112761-DP62SZF4SAJKNSIPRI63/Cristelle+labels.jpg concept design - LABEL DESIGN A minimalistic and stylish label and packaging design was developed to represent the brand. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515546738366-S1X0LK5L0NXXYR86NML9/Cristelle+branding+guide+books+2.jpg concept design - STYLE GUIDES Visual brand style guides, key look guides and precise Photography of Style guides were created to convey the new vision and the story to brief the marketing department and re-launch of the brand. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515805282682-X72PFSFXTBHCITIEKLAD/759_2014_DS_pictures_Cristelle_6_3801.jpg concept design - RESULTS We provided new direction to the brand and changed the way the brand communicated with customers, improving the coherency of the brand message and resulted in successful re-launch with 42% sales growth. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515800993891-RYQYA28BAZ4DOQX8TVVR/CUBE+branding.jpg concept design - BRAND CREATION CUBE CO. is a Helsinki / Finland based private brand of Stockmann Department Stores targeting school-aged boys, offering easy-to-wear clothing and accessories. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515799883001-NXWA1WG4KENSZGZCGCWD/CUBE+branding+bb+3.jpg concept design - IDEA TO STRATEGY We created the brand to offer a more cool & relaxed brand for this often neglected target group. The goal was to establish CUBE CO. as a brand the boys themselves would desire and feel connected to. I created a brand identity to reflect attitude of the boys who are out-going, sporty and who know their way around, followed by a strategy to realize our goals. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515800772018-3UN83MIHBDGG82SE7FZZ/CUBE+CO.+brand+image+2.jpg concept design - LOGO DESIGN We went thorough a naming process to find a name that would communicate the new attitude and look, that would be easy to pronounce and look cool on a t-shirt. Something that the boys could relate to. We landed on CUBE CO. I developed the tagline “Never Stay Still“ to convey the brands new wild and energetic attitude. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515800010935-CJ5IDZXUJ7RXZH2E58HK/cube+branding+labels+3.jpg concept design - LOGO DESIGN I designed a complete visual identity including logo / wordmark, labels and packaging, and made branded style guides to communicate the brand. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515800254073-183YDED7TRO6VH2NV7NK/cubepoitsut.jpg concept design - BRAND LAUNCH After creating the visual identity, we helped to bridge it all together for the marketing department and to transfer the identity to launching of the brand. I sparked an idea of innovative launch video that boosted the web marketing launch with brand-right appeal, looks and tech-savvy attitude. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515800821620-IY8WSZ6J089ITUTN6HBN/CUBE+koulunalku-08-2013.jpg concept design - RESULTS We sparked new business opportunity by creating the brand and making it major commercial hit from the start, growing 42% in just two years despite the market was in recession. We succeeded in establishing brand-right & authentic brand image with street-credibility and target customer appeal, with 20% steady growth year after year. https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515551112240-PY5ZKX0CUFCUGLIFBUI1/STC+branding1.jpg concept design https://www.annabenami.com/coverpage-portfolio daily 0.75 2018-02-24 https://www.annabenami.com/about-1 daily 0.75 2025-09-07 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1515515862153-BNHY97A1PNPJF3OQPE1V/Anna+Benami.jpg about https://www.annabenami.com/case-study-cristelle-co daily 0.75 2018-07-12 https://www.annabenami.com/fashion-design daily 0.75 2018-02-24 https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1519513227189-EAAIOVALSAUVH072OV96/Luella+essencials.jpg fashion design - ACTIVE WOMEN https://images.squarespace-cdn.com/content/v1/5a4942dde45a7cd7d54294d3/1519513041362-B0YBG3PMEI7XLSFY8BFZ/SS-16+Active+Duty+collection+board.jpg fashion design - CONTEMPORARY WOMEN https://www.annabenami.com/case-study-cube-co daily 0.75 2018-07-12